Focusing on money will drain your brand – The Strategist

Focusing on money will drain your brand – The Strategist

The Strategist
For those who follow personal development coaches and speakers on social media especially  the whole gamut of or any of the those that Avance Media classified as the most influential young Nigeria in Personal development and academia in 2016, then the name, Victor Onyekere Dinachi aka The Strategist would not be unknown. Victor also known as the strategist “helps individuals to become productive, growing their excellence and increasing their value.”


He is the founder of Love Care Community and a content creator at 9jasound.com. He studied Public Health Education at the Lagos State University, Ojo, Nigeria. Commune Magazine asked the ever busy life productivity speaker and Strategist to put in perspective everything about value as part of our 2017 Developmental series.

What is a value?
Value is the worth of anything. It is the significance that a particular person or a thing carries. It can be tangible or intangible.

What is so special about value?
Importance or significance is what makes value what it is. When something or someone is no longer considered as important or significant, it invariably means that the value has dropped.

What happens if there is no Value?
The strength and the attention that anybody or anything will generate is a measure of its significance, relevance and usefulness. When there is no value, there will be no attraction and attention. Even money follows and responds to the direction of value. If there is no value, what we have is nuisance

How can a person add value to him/herself?
First, by crafting out his/her personal mission statement so as to know where he/she is heading in life. Then he/she will know what type of value to pursue. Not every VALUE is Valuable to an individual; I will be sharing this in my ONLINE PRODUCTIVITY WEBINAR this February. Once an individual has decided where they are headed, the next thing is to begin to look out for things within that specified area that will make them better in their chosen path.

Is a business values different from personal values?
To an extent, yes. As a business, you must decide what will guide your core operational activities. However, most times your personal core values are reflected in your business especially if you own the business. What you are as a person will flow into your business. A dishonest individual may be considered a clown when he says, “INTEGRITY is one of my business values.” This is largely because you are the business. How you live your life will reflect in your business. However, you must learn to separate your business from you if you want it to go global, which is why I began by responding “To an extent’’

How can we measure or recognize value?
Value is measured and recognized by relevance, worth and significance. Also, impact is another metrics of measuring value. We can look at Facebook today and say that it is of High Value because of the impact it has generated over the years.

What is the difference between value and packaging?
Value is not packaging and Packaging is not value either. The value of anything is known by the impact it is able to generate. If you package something of no value, it will not be too long before people will begin to disassociate from that thing because its true worth will be finally unveiled behind the packaging. It is better to generate value first and then properly package it. I totally support packaging as I am into Brand Consulting, but I am totally against packaging Nuisance (something of less value or no value at all).  Packaging may attract Customers and Clients, but what retains them is Value.

How do we start to build or develop value?
I think I have answered this in my previous answer or so. Anyways, first thing is to Define what you want, stay focused on it, be consistent. It is better to be consistently doing small things than doing big things inconsistently. Value is not built over night at least I did not build mine overnight. Anything built overnight will vanish overnight. REAL Value takes REAL Work.

What will be your advice for small business owners concerning value?
If you are a small business owner, take your focus off money. It will drain your Brand. Focus on creating value. As long as you keep up with value, money will respond to it. Value is a Money attraction TOOL. Money will always respond and to the direction of value.


What do you do?
That is like a CAMBRIDGE question. I help passionate individuals gain clarity, adjust behavior, achieve productivity and delivering excellent result to increase their value in their chosen path. I do this via my mentoring, coaching and speaking platforms both online and offline. You can refer to me as The Clarity Assistant and Productivity Partner. Though, I am fondly called THE STRATEGIST.

What is Love Care Community?
Love Care Community is a Social Enterprise which I started in April 2014 in my 300 Level in the University. We are focused on creating an environment and a platform where young individuals can leverage on in order to achieve success and excellence. We do this through Mind Reformation and Mind Strengthening programmes. We are keenly interested and directly involved in Human Capacity Development.

What is your past experience like?
Starting a non-profit organization is a REAL WORK. It is not like your regular 9 to 5 work, it is practically an all-round-the-clock work. The likes of Raquel JACOBS, Lola ODENIYI, and Prince Olarewaju can all testify to this. As the visionary, you have got to be the Director, the Programme Coordinator, the Social Media Manager, the Advocacy Manager; I mean you have to do practically everything till your work is able to generate attention. It is being really tough I must say, starting and still growing after 2 years. We have gained presence in 4 schools with our Student Leadership Summit Training Programme specially designed for the School Prefects. I remembered when we sent a letter to the Lagos State Ministry of Education; it took quite some time to get a response only for us to be turned down. That did not stop our work. It is been an experience of continuous learning and having interaction with different kinds of people. Presently we have about 7 Programme Facilitators and 7 Volunteers working with us.

What are the services you offer?
We run two programmes at the moment; The Student Leadership Summit Training Programme (SLSTP) and The Entrepreneurship and Skill Acquisition Programme (TESP). We will be launching two new programmes this year; High school 2 College Programme (HCP) and College 2 Workplace Programme (CWP). Our Target audience is young individuals between the ages of 15-30 years.

Who are your clients?
On a personal level, a percentage of my clients are passionate individuals who are ready to achieve productivity and move to the next level but are not sure how they will do that. Another percentage are those in need of Telemarketing services, Brand consulting and  Staff training.

How do you help your clients?
I help them through coaching, mentoring and training. I also host training sessions and classes.

What is your advice for people on value?
I am not going go around the bush on this one. I will just hit it hard. For you to be a person of value, you have to build a strong value system. You can’t deploy value you have not generated. Increase your capacity to generate maximum value.


   What projects are you working on presently?
Speaking about my on-going project, I launched a platform last year which is centered on Nation Building, The Young Leaders Connect Conference. This is rationale behind the opening of that platform; I am an active NATION BUILDER. I am very much interested in Leadership.

According to the National Baseline Youth Survey (2012), the population of youths (15-35 years) in Nigeria was estimated to be 64 million where female were 51.6 percent and male were 48.4 percent. This invariably means that Nigeria has a great potential of becoming an undoubtedly great nation. However, great nations are built by great leaders and Leadership is simply a mentality of an assumed responsibility.

Unfortunately, the future of Nigeria is not yet ready to take Nigeria to the next level. Whenever God wants to transform a nation, he uses leaders. We may not get to the next level as a nation when we have not created and built leaders that will undertake that transitioning process. We also don’t just need leaders but we need leaders of excellence across every sector. Transformation of any kind starts with Mind Reformation and Renewal as clearly seen in Rom. 12:2. This largely means that only a renewed mind can bring about transformation at any level. At the Young Leaders Connect Conference, we shall speak words that will renew minds and reposition lives.

The Young Leaders Connect Conference is an annual Nation building event which is set to premier this year in Delta State. YLCC seeks to gather young and highly motivated individuals annually to critically talk about matters of leadership going back to its basics and root as it relates to national development and transformation. It also serves as a platform to connect leaders across diverse industries with other leaders for collaboration and co-creation and to link up emerging leaders with established leaders for mentoring, coaching and training.

The Young Leaders Connect Conference is out to build strategic, principled and excellent leaders across diverse industries. This year’s event will focus on the theme: ‘’REPOSITIONED TO LEAD’’ which will be happening in March.

You can follow Ylcc activities on these Social Media Channels: 


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Sex education for children (Video)

Sex education for children (Video)

EEverywhere the children are in constant danger of being sexually molested. A glance at recent newspaper reports in Nigeria and worldwide revealed the fact that child molestation is on the rise. From Two years old to 11 years of age have been raped by neighbours, teachers and family member. The situation of the girl-child is peculiar and the task to safe guide them is arduous.

One of the methods universally accepted as a means of minimizing this social ill is to education the child both male and female. Out of all the task of educating and enlightening the child, sex education is the most difficult. The taboo nature and ingrained secrecy associated with sex make the subject a no go area for most parent. With the increasing number of cases of paedophilia, parent must stand up for and equip their children with sex education.

At Commune Magazine, we understand the difficulty of discussing such a matter with your child especially the toddlers. This animation video will help your child with the necessary sex education and you can also learn a better way of teaching them about sex. Nobody has a right to take away your child innocence.



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News Break: Lassa fever hits Nine states in Nigeria

News Break: Lassa fever hits Nine states in Nigeria

Lassa fever vector
The scourge that ravaged the country in 2005 with multiple deaths is back with 44 cases confirmed between December 2016 and January 2017. Lassa fever has been reported in nine states of the federation: Plateau, Ebonyi, Taraba, Ogun, Ondo, Bauchi, Rivers and Edo with four out of the seven newly discovered cases.

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Soja Boi fights for a spot in National team

Soja Boi fights for a spot in National team

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Soja Boi, the Nigeria Army Boxing Champion will storm the National Stadium, Lagos, Nigeria from this camp in Northern Nigeria this February 2017 to vie for a spot in the National team that will be representing Nigeria at the Commonwealth Youth Games in Nassau, Bahamas. Soja Boi, who won the Governor’s Boxing Belt in December 26th, 2016 at the Teslim Balogun Stadium in Lagos, is coming back to the ring to participate in the National Boxing Championship for men and women organized by the Nigeria Boxing Federation.
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Book Review: You need much more than customers to succeed - Richard Chilee

Book Review: You need much more than customers to succeed - Richard Chilee

By: Ola Pat
No automatic alt text available.

Author: Richard Chilee
Book Title: Advance
Pagination: 81
Number of Chapters: 14
Book Type: eBook


The short supply of electricity had been forcing me to go to the office on weekends. My office is in a service complex, where no matter the level of power generation in Nigeria, I will get electrical power – Monday through Saturday for the productive hours of 9 am to 6 pm. But on Saturday, January 28, 2017, my office could not provide the electrical service beyond 3 hours due to maintenance servicing of the generating set. Since I have sent my family off on a friendly family visit; I could not go home for fear of being bored to death during the “home alone” waiting for my family.

Out of frustration, I quickly left the office without adequate home preparation. One of the things I left in my hurry is the book I was currently reading, The 17 Indisputable laws of teamwork by John Maxwell. So, when I got home I got myself one of the smoothies my wife made in the morning and decided to glance through one of the eBooks on my phone. I picked Advance, a book reserved for my February reading. The cover of the book is so attractive that you can’t miss it among hundreds of book covers.

I tried as much as I could not to mention the design technicality of the book but I am too “wowed” even as an experienced Graphic Artist to overlook it. Apart from the simplicity of the attractive cover, every law guiding the design of books was conspicuously implemented and taken care of especially when it comes to the white spacing and the use of the most appropriate font. The font used in the main body of the book is very eyes friendly ensuring that reader’s eyes are glued to the page longer without pain. Also, after every chapter is a picture break before proceeding to the next chapter.
The advance: revealing meaningful customer relationship strategies is an eBook written by Richard Chilee, a Port Harcourt, Nigeria-based content developer and business development strategies. He is the head of Richard and Macoltonconsultin firm, a business management and leadership development company.

The eBook contains 14 chapters each dealing with a specific issue of customers relation and strategies. According to the author, in his Raison d’etre (Reason for the book) the purpose of writing the book Is to bring the reader closer to his/her customers and empower him/her to convert customers to believers. Richard is of the opinion that business people need much more than customers to succeed. “You need believers, a tribe, a dedicated audience” that will be your word of mouth.

The opening Chapter set the ball rolling with the problem of not having confidence in one's products or service, the basic foundation of any business. It is pointed out the possible issues that will arise from that lack of confidence. The way out, the author posited is to understand your product or understand what you do.

The second chapter deals with understanding your customers. The author put it this way “ you have to find a way to listen to your customer first and understand their viewpoint. Customers buy because they feel understood and special”. The chapter highlighted ways by which business people can move their “customer relations from the transaction to the collaborative level” by domesticated examples.
Chapter Three focuses on how to befriend your customer by being there through friend that care about other aspects of their life. The author insisted that you must befriend all the categories of customer you have because any of the group can cause severe damage to your business image with word of mouth.

How to avoid arguing with customers was the focus of chapter Four and chapter Five warns against criticizing customers’ decision especially for those who offer service. The chapter suggests taming irritating customers with patience and tolerance.

The next chapter re-emphasis the age long business maxim that customers are king. As such they must be treated with respect and courtesy. While chapter Seven deals with the issue of explaining thoroughly and comprehensively about product or services by engaging and educating them. By engaging them business people can break customers’ defence mechanisms while educating them creates a need in their mind.

Gathering information from customers is the mission of chapter Eight. The author believes that listening to and learning from “Customers is a grand business strategy...”  while chapter Nine encourages business people to always admit it, especially to their customers when they are wrong.
In the author’s submission, it is no longer grand to stay off the internet and Chapter 10 gives reasons why every business must not only be online but also have a POS. Chapter 11 went on to advocate on given customers selfless and non-monetary services. He expatiates further that gift for the customers need not cost the business an arm and a leg because often what count is the intention.

Chapter 12 Implores business people to make their customers a priority especially in business decision while Chapter 13 shift our attention to keeping the promises our brand made to the customers. The author guarantee that doing so will open more business doors. And also your business growth and prosperity depend on keeping that brand promise no matter the condition.

The last, Chapter 14 encourages business owners to stress the functionality of their product /service rather than the form. He three core areas of every business to be form, functionality and fabulous. The form being the outlook and design of business while functionality, the most important of the three is the derivable from using service or buying your product. To know or capture what your business does, he posed these two questions: What do you do? What problem does your business solve?

In all this free eBook will be a standard of measure even for a paid eBook and printed books too. The author has successfully domesticated all the principles with examples from here - Nigeria, you can download the eBook :


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Social Media Automation: your social media management on auto-pilot

Social Media Automation: your social media management on auto-pilot

MBA Class Flyer
Remaining in the timeline of any major social media is a war that every marketer and family member strive to win. It is a war involving anybody that has something to sell, a relationship to develop or an idea to propagate. Because of the constant flow of information on the social media, your well-orchestrated message is quickly swept away into the day’s database to make way for another one that will also end up just like yours.

Commune Magazine also faced the same problem of staying visible even on our own timeline. So, we have to keep reposting every now and then so that our blog can be seen. It is very exhausting and tiresome. Then in December, our Social Media Crew led by Gbenga Agboola attended an online course from the Social Media Examiners. And the change was phenomenal. Since January 2017, we have been able to stay visible on the Social Media and that has resulted in increased visits to our blog. Our team also spends less time and energy making our story visible on the timelines.

Agboola Gbenga, our Social Media Director will be sharing methods he deplored and what he calls Social Media Management tools with you in an MBA Class on Whatsapp from February 11-19, 2017. Gbenga assures that “Managing Social Media Marketing of any organisation
can be a herculean task, even with the perfect tools. But with good strategic use of the tools I will be introducing to you, it will actually become a play in the pen”


Call Now/Whatsapp +234 802 344 1438.
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