Focusing on money will drain your brand – The Strategist

The Strategist
For those who follow personal development coaches and speakers on social media especially  the whole gamut of or any of the those that Avance Media classified as the most influential young Nigeria in Personal development and academia in 2016, then the name, Victor Onyekere Dinachi aka The Strategist would not be unknown. Victor also known as the strategist “helps individuals to become productive, growing their excellence and increasing their value.”


He is the founder of Love Care Community and a content creator at 9jasound.com. He studied Public Health Education at the Lagos State University, Ojo, Nigeria. Commune Magazine asked the ever busy life productivity speaker and Strategist to put in perspective everything about value as part of our 2017 Developmental series.

What is a value?
Value is the worth of anything. It is the significance that a particular person or a thing carries. It can be tangible or intangible.

What is so special about value?
Importance or significance is what makes value what it is. When something or someone is no longer considered as important or significant, it invariably means that the value has dropped.

What happens if there is no Value?
The strength and the attention that anybody or anything will generate is a measure of its significance, relevance and usefulness. When there is no value, there will be no attraction and attention. Even money follows and responds to the direction of value. If there is no value, what we have is nuisance

How can a person add value to him/herself?
First, by crafting out his/her personal mission statement so as to know where he/she is heading in life. Then he/she will know what type of value to pursue. Not every VALUE is Valuable to an individual; I will be sharing this in my ONLINE PRODUCTIVITY WEBINAR this February. Once an individual has decided where they are headed, the next thing is to begin to look out for things within that specified area that will make them better in their chosen path.

Is a business values different from personal values?
To an extent, yes. As a business, you must decide what will guide your core operational activities. However, most times your personal core values are reflected in your business especially if you own the business. What you are as a person will flow into your business. A dishonest individual may be considered a clown when he says, “INTEGRITY is one of my business values.” This is largely because you are the business. How you live your life will reflect in your business. However, you must learn to separate your business from you if you want it to go global, which is why I began by responding “To an extent’’

How can we measure or recognize value?
Value is measured and recognized by relevance, worth and significance. Also, impact is another metrics of measuring value. We can look at Facebook today and say that it is of High Value because of the impact it has generated over the years.

What is the difference between value and packaging?
Value is not packaging and Packaging is not value either. The value of anything is known by the impact it is able to generate. If you package something of no value, it will not be too long before people will begin to disassociate from that thing because its true worth will be finally unveiled behind the packaging. It is better to generate value first and then properly package it. I totally support packaging as I am into Brand Consulting, but I am totally against packaging Nuisance (something of less value or no value at all).  Packaging may attract Customers and Clients, but what retains them is Value.

How do we start to build or develop value?
I think I have answered this in my previous answer or so. Anyways, first thing is to Define what you want, stay focused on it, be consistent. It is better to be consistently doing small things than doing big things inconsistently. Value is not built over night at least I did not build mine overnight. Anything built overnight will vanish overnight. REAL Value takes REAL Work.

What will be your advice for small business owners concerning value?
If you are a small business owner, take your focus off money. It will drain your Brand. Focus on creating value. As long as you keep up with value, money will respond to it. Value is a Money attraction TOOL. Money will always respond and to the direction of value.


What do you do?
That is like a CAMBRIDGE question. I help passionate individuals gain clarity, adjust behavior, achieve productivity and delivering excellent result to increase their value in their chosen path. I do this via my mentoring, coaching and speaking platforms both online and offline. You can refer to me as The Clarity Assistant and Productivity Partner. Though, I am fondly called THE STRATEGIST.

What is Love Care Community?
Love Care Community is a Social Enterprise which I started in April 2014 in my 300 Level in the University. We are focused on creating an environment and a platform where young individuals can leverage on in order to achieve success and excellence. We do this through Mind Reformation and Mind Strengthening programmes. We are keenly interested and directly involved in Human Capacity Development.

What is your past experience like?
Starting a non-profit organization is a REAL WORK. It is not like your regular 9 to 5 work, it is practically an all-round-the-clock work. The likes of Raquel JACOBS, Lola ODENIYI, and Prince Olarewaju can all testify to this. As the visionary, you have got to be the Director, the Programme Coordinator, the Social Media Manager, the Advocacy Manager; I mean you have to do practically everything till your work is able to generate attention. It is being really tough I must say, starting and still growing after 2 years. We have gained presence in 4 schools with our Student Leadership Summit Training Programme specially designed for the School Prefects. I remembered when we sent a letter to the Lagos State Ministry of Education; it took quite some time to get a response only for us to be turned down. That did not stop our work. It is been an experience of continuous learning and having interaction with different kinds of people. Presently we have about 7 Programme Facilitators and 7 Volunteers working with us.

What are the services you offer?
We run two programmes at the moment; The Student Leadership Summit Training Programme (SLSTP) and The Entrepreneurship and Skill Acquisition Programme (TESP). We will be launching two new programmes this year; High school 2 College Programme (HCP) and College 2 Workplace Programme (CWP). Our Target audience is young individuals between the ages of 15-30 years.

Who are your clients?
On a personal level, a percentage of my clients are passionate individuals who are ready to achieve productivity and move to the next level but are not sure how they will do that. Another percentage are those in need of Telemarketing services, Brand consulting and  Staff training.

How do you help your clients?
I help them through coaching, mentoring and training. I also host training sessions and classes.

What is your advice for people on value?
I am not going go around the bush on this one. I will just hit it hard. For you to be a person of value, you have to build a strong value system. You can’t deploy value you have not generated. Increase your capacity to generate maximum value.


   What projects are you working on presently?
Speaking about my on-going project, I launched a platform last year which is centered on Nation Building, The Young Leaders Connect Conference. This is rationale behind the opening of that platform; I am an active NATION BUILDER. I am very much interested in Leadership.

According to the National Baseline Youth Survey (2012), the population of youths (15-35 years) in Nigeria was estimated to be 64 million where female were 51.6 percent and male were 48.4 percent. This invariably means that Nigeria has a great potential of becoming an undoubtedly great nation. However, great nations are built by great leaders and Leadership is simply a mentality of an assumed responsibility.

Unfortunately, the future of Nigeria is not yet ready to take Nigeria to the next level. Whenever God wants to transform a nation, he uses leaders. We may not get to the next level as a nation when we have not created and built leaders that will undertake that transitioning process. We also don’t just need leaders but we need leaders of excellence across every sector. Transformation of any kind starts with Mind Reformation and Renewal as clearly seen in Rom. 12:2. This largely means that only a renewed mind can bring about transformation at any level. At the Young Leaders Connect Conference, we shall speak words that will renew minds and reposition lives.

The Young Leaders Connect Conference is an annual Nation building event which is set to premier this year in Delta State. YLCC seeks to gather young and highly motivated individuals annually to critically talk about matters of leadership going back to its basics and root as it relates to national development and transformation. It also serves as a platform to connect leaders across diverse industries with other leaders for collaboration and co-creation and to link up emerging leaders with established leaders for mentoring, coaching and training.

The Young Leaders Connect Conference is out to build strategic, principled and excellent leaders across diverse industries. This year’s event will focus on the theme: ‘’REPOSITIONED TO LEAD’’ which will be happening in March.

You can follow Ylcc activities on these Social Media Channels: 


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