By: Habibat Yussuf
As more Muslim sisters get attracted to wearing hijabs in fulfillment of Allah's command to keep their chastity, some of the hindrances have often been: the time needed to get a perfect nice wrap around, the knowledge curve needed to wrap it around appropriately, pinning it fashionable and most importantly pinning it without a scratching the face and without discomfort.
The traditional way of wearing the hijabs not only affect the lifespan of the hijabs, the pin holding it together often mark the face and cause discomfort. But all that may be in the past as Adila Couture, an innovative fashion House have created ready-to-wear Hijabs for the 21st-century Muslim sisters and mothers that requires no pin, wrap around knowledge curve and more importantly no facial discomfort and scratches. In our 2017, 3rd quarter series: Business Services, Adila Couture`s dynamic Creative Director, Mrs. Ayilara gives a background to their innovativeness in headgears. Enjoy reading.
What is the latest in headgear?
As you know the headgear is just an aspect of our fashion business. Our service catered for both male and female corporate and casual wears need. We are even more particular about Muslim females wear, because of the Special requirements of their dressing. Our latest innovation project is the Fashionable hijabs. It is a ready-to-wear Hijab without the hassle of putting pins here and there and perhaps damaging the hijab by putting holes in it, it's just a "slip on" that is simple and fashionable at the same time. We solve the problem of wearing and at the same time address the fashion side of it.
Who is it for?
It is for every Muslim woman, who wants to obey Allah and the prophet. Our product makes it easy for them to obey. It can be used alone or as "adds on. It can be worn on a bigger hijab. It is made so simple that it can be worn by anyone to the office or any outing, easy to wear and easier to pull off.
What is different between this and the traditional one?
The difference is much, the traditional hijab required time to put on even when you are adept at wearing it while this one is something you slip into nicely. It means while you are in a hurry, you can slip into it still searching your bag for your car keys. This design increase the lifespan of the hijabs, if you are like most hijab sisters you start losing interest in your favourite hijabs because the pins you use have created too many pinholes. This design eliminates the use of pins and the discomfort that comes with it. Those ones are the usual rectangular hijab that needs a pin to hold it in place that is mainly just the difference between the 2 hijabs, one is hassle-free, pin free, just slip on while the other is the opposite.
How do you come about this innovation?
Well, I just love hijabs with more volumes in the front, it covers the back and the fronts with its fullness, this can hardly be achieved with the usual slip-on hijabs available in the market, so I came up with this one after I had put pins in everywhere possible just to get the desired volume. And as a designer, I decided to design one the way I want it to look on me. As usual, sisters start ordering for their "copies”, because they know we innovate.
Again the desire to make hijabs easy to wear for new hijabis or hijabites as you wish, practical working women, university students, moms, doctors, and nurses without going through the struggle of styling their hijab and using pins prompted this innovation.
And how is the response from your clients?
So far, the response is really encouraging. Remember, it was the demand that led to the commercialization of my personal hijab design. It seems that there are people just like me that are tired of using pins every time and spending their precious time to achieve a fashionable style. They just want to wear their desired kind of hijab design. There is more demand for more designs which we are working on right now. Presently, we have two designs. These designs are so versatile that it blends well with any outfit, it comes in various colors made with velvet and sometimes combined with nets, we have it in one hand, 2 hands, with or without a cap. We can also design to specifications. So, you no longer have bad hijab days! …No more pins on the bed, on the chair or anywhere!
Lastly, let's talk about your headgears, the Turbans?
We call them head wraps, also popularly known as turbans. They are a form of caps that used to be mainly for our mothers then especially Muslim women until fashion focuses attention on them. Now new fashionable turban has emerged, with embellishment made of stones and pearls, it's no longer a home headgear. It has since become a part of modern women fashion and an outing accessory that can be worn to any event and on anything, native, casual even on corporate wears.
How can one order for any of these headgears?
We are a modern fashion house, so people can order by phone, Whatsapp and on our social media handles and we deliver everywhere within Nigeria. Our terms and condition, a token for delivery. Our Free Delivery independent promo is still on until the end of October 2017 for those living on Lagos Island.
08023598412
Sulimonbimbola@yahoo.com